If you manage to optimize and improve your conversion rates, that’s a big step towards your online success.
Conversion Rate Optimization it means leveraging more of your existing traffic without high additional costs.
Everyone is striving to get more and more traffic, but not a lot of people think that they should look into converting more of their existing visitors into subscribers or customers.
It’s a lot less expensive and easier to optimize conversion rates than getting more traffic.
But it’s a process that requires attention and patience before delivering all those great results.
In essence you need to:
- Have clear goals about what you want to achieve
- Understand your visitors
- Discover who sends you valuable traffic
- Setup goals in Google Analytics and track conversion rates
- Analyze your visitors behavior and engagement
- Use smart tools to make your work easier
- Build landing pages
- Test headlines, images and calls to action
- Continuously monitor and test results
Back to Analytics
Before diving into the wonderful world of conversion rate optimization, you will need to know the basics.
You will need to have clear goals in your mind and get to know your visitors. Only after you build this solid foundation you will be able to successfully improve conversions.
To get started, use my Google Analytics course and build your foundation by learning more about your visitors, see who sends you traffic that converts, how to setup goals in Google Analytics or how to analyze the behavior of your visitors.
If you are more into video, the Web Analytics Blueprint will help you easier get started.