Cards on table up front! I am a humble PR guy who has moved progressively into the digital arena, largely because there is no alternative! The classic IPR definition of exactly what Public Relations is seems also to hold true for SEO especially and Social Media in particular:
“Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
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