Have you ever found yourself saying: “I just need this above the fold so it will be more visible”?
Well, we’ve all been in this situation, but things have changed since 1994 when people were not that used to scroll.
Even if everyone is not willing to admit this, people have learned how to scroll. It’s 2013 after all.
“Above the fold” comes from newspapers because the upper half of a newspaper was where the most important stories and images were added.
But this is the present and there is research that supports the fact that “Above the Fold” is a myth.
Plus, I will show you in this article a better place to put your calls to action (CTA).